Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht
Author:   Henrike Düerkop
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2015 ed.
ISBN:  

9783658104900


Pages:   425
Publication Date:   14 July 2015
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht


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Full Product Details

Author:   Henrike Düerkop
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2015 ed.
Dimensions:   Width: 14.80cm , Height: 2.60cm , Length: 21.00cm
Weight:   0.594kg
ISBN:  

9783658104900


ISBN 10:   3658104902
Pages:   425
Publication Date:   14 July 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Spezifika der FMCG-Branche.- Entwicklung von Messinstrumenten zum Market Driving und Market Driven.- Konzeption eines Modells zur Erfolgsanalyse des Market Driving und Market Driven.- Empirische Untersuchung der Ursache-Wirkungszusammenhänge des Market Driving und Market Driven.

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Author Information

Dr. Henrike Düerkop promovierte bei Univ.-Prof. Dr. Michael Lingenfelder am Lehrstuhl für Allgemeine BWL, insbesondere Marketing und Handelsbetriebslehre der Philipps-Universität Marburg.

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