Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Author:   Ashok Charan (Nus, S'pore)
Publisher:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789814641364


Pages:   720
Publication Date:   10 July 2015
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods


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Full Product Details

Author:   Ashok Charan (Nus, S'pore)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Dimensions:   Width: 15.70cm , Height: 2.10cm , Length: 23.40cm
Weight:   1.098kg
ISBN:  

9789814641364


ISBN 10:   9814641367
Pages:   720
Publication Date:   10 July 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Brand: Brand and Brand Image; Segmentation; Brand Equity; Consumer: Qualitative Research; Quantitative Research; Customer Satisfaction and Customer Value; Consumer Panels; Consumer Analytics and Big Data; Product: New Product Development; Product Design; Product Validation; Advertising: How Advertising Works; New Media; Digital Marketing; Advertising Research; Price and Promotion: Price; Promotion; Market Mix Modelling; Retail Retail Tracking; Retail Analytics; Sales and Distribution; Category Management; Appendices: Sampling; The Assumptions and Limitations of Gain-loss Algorithms; References; Subject Index; Company and Product Index; People and Place Index;

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