Market research books

Basierend auf den methodischen Grundlagen Operationalisierung von Konstrukten, Eye-Tracking und Thinking Aloud analysiert...  Read More >>

This practical, detailed, and well-documented textbook will guide students, academicians, and market researchers...  Read More >>

There are 36 unique Customer Segments that populate San Antonio in 13 different Target Markets. Read through each...  Read More >>

In doing so, it strives to shift the Indian economy to a new terrain, thereby fundamentally re-locating and re-orienting...  Read More >>

China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth...  Read More >>

Under the current multilateral trading system, most business entities have turned their attention away from focusing...  Read More >>

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With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific...  Read More >>

Synopsis coming soon.......  Read More >>

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text...  Read More >>

Predictive Analytics in 56 Minutes provides a superb introduction to the fascinating world of predictive analytics...  Read More >>

This book describes in detail China's complex tax system and policies. It also offers a country-by-country analysis...  Read More >>

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour:...  Read More >>

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In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many...  Read More >>

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Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable...  Read More >>

​The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key...  Read More >>

The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale...  Read More >>

What Do HENRYs Want? Your guide to reaching the most important affluent demographic -- High-Earners-Not-Rich-Yet...  Read More >>

This volume of selected articles is being released in light of the new economic, social and environmental challenges...  Read More >>

"This classic of economic thought is a scathing critique of American snobbery and wastefulness. Chief among the...  Read More >>

In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture...  Read More >>

Jan Hauke Holste analyzes how a company can innovate and change its business model to the degree that it can climb...  Read More >>