Market research books

7571 books were found.

Gen Y and Housing: What They Want and Where They Want It

Gen Y and Housing: What They Want and Where They Want...
Author: M. Leanne Lachman , Deborah L. Brett ISBN: 9780874203646 Format: Paperback	$34.19
Generation Y-sometimes called Millennials-is an intriguing combination of optimistic and realistic: virtually all... Read More >>

Innovation, Finance, and the Economy: Proceedings of the 13th Eurasia Business and Economics Society Conference

Innovation, Finance, and the Economy: Proceedings of...
Author: Mehmet Huseyin Bilgin , Hakan Danis ISBN: 9783319158792 Format: Hardback	$448.77
The first volume of the Eurasian Studies in Business and Economics, the official proceedings series of the Eurasia... Read More >>

Konsumentenverhalten im Zeitalter der Mass Customization: Trends: Individualisierung und Nachhaltigkeit

Konsumentenverhalten im Zeitalter der Mass Customization:...
Author: Anabel Ternès , Ian Towers ISBN: 9783658098452 Format: Paperback	$47.49
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Managerial Discretion and Performance in China: Towards Resolving the Discretion Puzzle for Chinese Companies and Multinationals

Managerial Discretion and Performance in China: Towards...
Author: Hagen Wülferth ISBN: 9783642426803 Format: Paperback	$336.35
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Social Psychology of Consumer Behavior

Social Psychology of Consumer Behavior
Author: Michaela Wanke (Institut fur Psychologie, Basel, Switzerland) ISBN: 9781138882942 Format: Paperback	$116.00
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive... Read More >>

Beyond Global Capitalism

Beyond Global Capitalism
Author: Satoshi Fujii ISBN: 9784431551805 Format: Hardback	$145.17
This book compiles the presentations and discussions from the international symposium “Beyond Global Capitalism”... Read More >>

Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

Africans Investing in Africa: Understanding Business...
Author: T. McNamee , M. Pearson ISBN: 9781137542786 Format: Hardback	$145.17
Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans... Read More >>

Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

Frugal Innovation in Healthcare: How Targeting Low-Income...
Author: Aditi Ramdorai , Cornelius Herstatt ISBN: 9783319163352 Format: Hardback	$181.10
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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality...
Author: Ronald A. Nykiel ISBN: 9781138834873 Format: Hardback	$347.00
Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs... Read More >>

Rebalancing for Sustainable Growth: Asia’s Postcrisis Challenge

Rebalancing for Sustainable Growth: Asia’s Postcrisis...
Author: Masahiro Kawai , Jong-Wha Lee ISBN: 9784431553205 Format: Hardback	$145.17
The Asian model of export-led growth served it well in the post-war period, but prolonged sluggish growth of the... Read More >>

Why People (Don’t) Buy: The Go and Stop Signals

Why People (Don’t) Buy: The Go and Stop Signals
Author: Amitav Chakravarti , Manoj Thomas ISBN: 9781137466679 Format: Hardback	$85.36
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Handbook of Culture and Consumer Behavior

Handbook of Culture and Consumer Behavior
Author: Sharon Ng (Associate Professor, Associate Professor, Nanyang Business School, Nanyang Technological University) , Angela Y. Lee (Mechthild Esser Nemmers Professor of Marketing, Mechthild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University) ISBN: 9780199388523 Format: Paperback	$189.95
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The Indian Textile and Clothing Industry: An Economic Analysis

The Indian Textile and Clothing Industry: An Economic...
Author: Mausumi Kar ISBN: 9788132223696 Format: Paperback	$145.17
This book examines the textile and clothing Industry of India and its trade scenario from a global perspective.... Read More >>

Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen

Überschussliquidität des Käufers als strategischer...
Author: Roman Becker ISBN: 9783658096786 Format: Paperback	$129.35
Roman Becker untersucht den Akquisitionserfolg im Zusammenhang mit Überschussliquidität beim akquirierenden Unternehmen... Read More >>

Applying Social Cognition to Consumer-Focused Strategy

Applying Social Cognition to Consumer-Focused Strategy...
Author: Frank R. Kardes , Paul M. Herr ISBN: 9781138875951 Format: Paperback	$75.99
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Consumer Brand Relationships: Meaning, Measuring, Managing...
Author: M. Fetscherin , T. Heilmann ISBN: 9781137427106 Format: Hardback	$290.37
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book... Read More >>

Advancing Women in Science: An International Perspective

Advancing Women in Science: An International Perspective...
Author: Willie Pearson, Jr. , Lisa M. Frehill ISBN: 9783319086286 Format: Hardback	$290.37
Advancing Women in Science Read More >>

Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Gesundheitsbewusstes Konsumentenverhalten: Empirische...
Author: Alexandra Silbermann ISBN: 9783658096809 Format: Paperback	$142.29
Alexandra Silbermann entwickelt einen neuartigen, systematischen Ansatz, der eine ganzheitliche Analyse und Erklärung... Read More >>

Business-Kultur in China: China-Expertise in Werten, Kultur und Kommunikation

Business-Kultur in China: China-Expertise in Werten,...
Author: Xiaojuan Ma , Florian Becker ISBN: 9783658090395 Format: Paperback	$47.49
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Supply Chain Design and Management for Emerging Markets: Learning from Countries and Regions

Supply Chain Design and Management for Emerging Markets:...
Author: Wojciech Piotrowicz , Richard Cuthbertson ISBN: 9783319057644 Format: Hardback	$290.37
This book focuses on supply chain management in emerging markets. The authors present issues relating to supply... Read More >>

Konsumentenverhalten im Zeitalter der Digitalisierung: Trends: E-Commerce, M-Commerce und Connected Retail

Konsumentenverhalten im Zeitalter der Digitalisierung:...
Author: Anabel Ternès , Ian Towers ISBN: 9783658093990 Format: Paperback	$47.49
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Brainfluence

Brainfluence
Author: Roger Dooley , María Isabel Merino Sánchez ISBN: 9788492921164 Format: Paperback	$65.87
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A Theory of the Consumption Function

A Theory of the Consumption Function
Author: Milton Friedman ISBN: 9781614278122 Format: Paperback	$36.83
2015 Reprint of 1957Edition. Full Facsimile of the original edition. Not reproduced with Optical Recognition Software.... Read More >>

OMG! WTF? What's the Focus?: A Guide for Building an Actionable Business Plan

OMG! WTF? What's the Focus?: A Guide for Building an...
Author: Barb Kyes , Juliet Kyes ISBN: 9780692443293 Format: Paperback	$66.00
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Investigating Cultural Aspects in Indian Organizations: Empirical Evidence

Investigating Cultural Aspects in Indian Organizations:...
Author: Vijay Pereira , Ashish Malik ISBN: 9783319160979 Format: Hardback	$116.41
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