Konsumentenverhalten im Zeitalter der Digitalisierung: Trends: E-Commerce, M-Commerce und Connected Retail
Author:   Anabel Ternès ,  Ian Towers ,  Marc Jerusel
Publisher:   Springer Fachmedien Wiesbaden
Edition:   2015 ed.
ISBN:  

9783658093990


Pages:   46
Publication Date:   04 May 2015
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Konsumentenverhalten im Zeitalter der Digitalisierung: Trends: E-Commerce, M-Commerce und Connected Retail


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Author:   Anabel Ternès ,  Ian Towers ,  Marc Jerusel
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
Edition:   2015 ed.
Dimensions:   Width: 14.80cm , Height: 0.30cm , Length: 21.00cm
Weight:   0.094kg
ISBN:  

9783658093990


ISBN 10:   3658093994
Pages:   46
Publication Date:   04 May 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Prof. Dr. Anabel Ternès ist Geschäftsführerin des Instituts für Nachhaltiges Management und Program Director für Kommunikationsmanagement, E-Business und Social Media Management an der SRH Hochschule Berlin. Prof. Dr. Ian Towers ist Program Director für Business Administration an der SRH Hochschule Berlin. Marc Jerusel ist Assistant Account Manager bei Zucker.Kommunikation, Berlin.

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