Market research books

Go behind the scenes at Tesco and learn from the success of the world's leading retail loyalty scheme.  Read More >>

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight...  Read More >>

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies....  Read More >>

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance...  Read More >>

Typical home buyers often don't understand the language building professionals use to market green homes. We can...  Read More >>

Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans...  Read More >>

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on...  Read More >>

Guiding prospects into becoming customers and clients is an essential skill for merchants of products and services....  Read More >>

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The process of creating iconic brands varies from product to product...  Read More >>

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Now in paperback: from the Chairman of the Institute for Global Futures, a forecast of game-changing trends-and...  Read More >>

Now in paperback: from the Chairman of the Institute for Global Futures, a forecast of game-changing trends-and...  Read More >>

Se vi chiedo di NON pensare ad un elefante, il vostro cervello riuscira a fare di tutto, tranne che non pensare...  Read More >>

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​Thomas Sonderegger und Simon Hartmann gehen der Frage nach, welche Rolle Telematik (z. Vor dem Hintergrund, dass...  Read More >>

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become...  Read More >>

Understanding the Dynamics of Global Inequality  Read More >>

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational...  Read More >>

This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate...  Read More >>

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2014 Reprint of Original 1935 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition...  Read More >>

Ausgehend von Merkmalen erfolgreicher Online-Geschäftsmodelle erläutert Oliver Meidl zentrale Exzellenzfaktoren...  Read More >>

Maria Knüttel zeigt mit ihrem Buch Wege auf, Barrieren für deutsche Unternehmen zu verringern, um den russischen...  Read More >>

Market researchers need good information. Because they need good information they are willing to pay top dollar...  Read More >>