Market research books

7571 books were found.

Forschungskooperationen Zwischen Wissenschaft Und Praxis

Forschungskooperationen Zwischen Wissenschaft Und Praxis...

Author: Andrea Hanebuth ,  Roh Pin Lee
ISBN: 9783658084950
Format: Electronic book text
$131.97

Das Buch beantwortet die Frage, wie Forschungskooperationen zwischen Unternehmen und Forschungseinrichtungen erfolgreich...  Read More >>

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China

Survivable Restructuring of Vegetable Distribution and...

Author: Liming Zhao
ISBN: 9783662472538
Format: Electronic book text
$145.17

The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale...  Read More >>

Optimization of Integrated Supply Chain Planning Under Multiple Uncertainty

Optimization of Integrated Supply Chain Planning Under...

Author: Juping Shao ,  Yanan Sun
ISBN: 9783662472507
Format: Electronic book text
$261.36

?The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key...  Read More >>

Finanzielle Bewertung Von Marken; Ein Praxisorientierter Leitfaden

Finanzielle Bewertung Von Marken; Ein Praxisorientierter...

Author: Henrik Sattler
ISBN: 9783658088019
Format: Electronic book text
$26.37

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User Innovators in the Silver Market; An Empirical Study Among Camping Tourists

User Innovators in the Silver Market; An Empirical Study...

Author:
ISBN: 9783658090449
Format: Electronic book text
$211.17

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Einfluss Von Preispsychologie Auf Kundenbetrug; Theoretische Fundierung Und Empirische Analyse

Einfluss Von Preispsychologie Auf Kundenbetrug; Theoretische...

Author:
ISBN: 9783658090661
Format: Electronic book text
$131.97

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Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Growing Brands Through Sponsorship: An Empirical Investigation...

Author: Philip Gross
ISBN: 9783658072490
Format: Paperback
$145.17

​Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence,...  Read More >>

The Rise of Asian Firms: Strengths and Strategies

The Rise of Asian Firms: Strengths and Strategies

Author: T. Chan ,  G. Cui
ISBN: 9781349488209
Format: Paperback
$290.37

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from...  Read More >>

Corporate Foresight mittels Geschäftsprozesspatenten: Entwicklungsstränge der Automobilindustrie

Corporate Foresight mittels Geschäftsprozesspatenten:...

Author: Helen Niemann
ISBN: 9783658076306
Format: Paperback
$142.29

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The Rise of Asian Firms: Strengths and Strategies

The Rise of Asian Firms: Strengths and Strategies

Author: T. Chan ,  G. Cui
ISBN: 9781137407696
Format: Hardback
$290.37

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from...  Read More >>

Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information

Customer's New Voice: Extreme Relevancy and Experience...

Author: John S. McKean ,  Dan Bachrach
ISBN: 9781119002321
Format: Hardback
$74.95

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New...  Read More >>

Women of the Kakawin World: Marriage and Sexuality in the Indic Courts of Java and Bali

Women of the Kakawin World: Marriage and Sexuality in...

Author: Helen Creese
ISBN: 9781322879222
Format: Electronic book text
$462.00

The court-sponsored epic works that have survived provide an ongoing literary testimony to the cultural and social...  Read More >>

Communicating Sustainability for the Green Economy

Communicating Sustainability for the Green Economy

Author: Lynn R Kahle (University of Oregon, USA) ,  Eda Gurel-Atay
ISBN: 9781322879451
Format: Electronic book text
$554.40

With chapters written by experts in their field, this volume advances the understanding of theory and successful...  Read More >>

Future Smart

Future Smart

Author: James Canton
ISBN: 9781322875996
Format: Electronic book text
$71.25

From the Chairman of the Institute for Global Futures, a forecast of game-changing trends--and how to manage and...  Read More >>

Customer Analytics for Dummies

Customer Analytics for Dummies

Author: Jeff Sauro
ISBN: 9781322776149
Format: Electronic book text
$79.17

The easy way to grasp customer analytics<p>Ensuring your customers are having positive experiences with your company...  Read More >>

Project Management for Research and Development

Project Management for Research and Development

Author: Lory Mitchell Wingate
ISBN: 9781322635668
Format: Electronic book text
$237.47

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Field Visual Merchandising Strategy

Field Visual Merchandising Strategy

Author: Paul J Russell
ISBN: 9781322570112
Format: Electronic book text
$263.87

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure...  Read More >>

Customer Relationship Management

Customer Relationship Management

Author: Francis Buttle (Francis Buttle Associates, Australia) ,  Stan Maklan (Cranfield University, UK)
ISBN: 9781322983042
Format: Electronic book text
$567.60

Views customer relationship management as the core business strategy that integrates internal processes and functions,...  Read More >>

Badass: Making Users Awesome

Badass: Making Users Awesome

Author: Kathy Sierra ,  Bert Bates
ISBN: 9781322871318
Format: Electronic book text
$68.61

Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no...  Read More >>

Consumer Behavior in Action

Consumer Behavior in Action

Author: Geoffrey Paul Lantos
ISBN: 9781322878812
Format: Electronic book text
$1187.87

Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does  Read More >>

Humanizing Big Data

Humanizing Big Data

Author: Colin Strong
ISBN: 9781336021051
Format: Electronic book text
$263.97

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what...  Read More >>

Brand Psychology

Brand Psychology

Author: Jonathan Gabay
ISBN: 9781336021099
Format: Electronic book text
$229.65

Why do we trust...  Read More >>

Understanding Consumer Behavior and Consumption Experience

Understanding Consumer Behavior and Consumption Experience...

Author: Rajagopal
ISBN: 9781336105126
Format: Electronic book text
$488.40

Without a proper understanding of the consumers that a business markets and sells their products to, a companyAEs...  Read More >>

Latest Reading Guide

NOV RG 20252

 

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