Market research books

Market researchers need good information. Because they need good information they are willing to pay top dollar...  Read More >>

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer...  Read More >>

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer...  Read More >>

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Emotional Engineering proposes the development of services beyond product realization and the creation of value...  Read More >>

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In particular, it assesses which policy goals (competition policy goals or industrial policy considerations) prevail...  Read More >>

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on...  Read More >>

Susanne Niklas analysiert zentrale Einflussfaktoren der initalen Akzeptanz und weiterführenden Nutzung mobiler Applikationen....  Read More >>

Das Streben nach Shared Value muss die Gesamtstrategie eines Unternehmens bestimmen, damit es durch diesen Ansatz...  Read More >>

In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism...  Read More >>

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Today’s globalization is no longer the globalization that Theodore Levitt, a former professor at the Harvard Business...  Read More >>

This book explains how to collect and analyze video data on natural interactions as part of an ethnographic research...  Read More >>

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market...  Read More >>

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The degree to which shopping, or, more broadly, consumerism, is both critiqued and defended in American society...  Read More >>

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology,...  Read More >>

We all shop. The essays in this wide-ranging anthology demonstrates how a material culture perspective—a focus on...  Read More >>

Welche Rolle wird die Marktforschung kunftig fur Unternehmen noch spielen? Muss die Marktforschungsbranche ihren...  Read More >>

Anabel Ternes, Ian Towers und Marc Jerusel widmen sich der Frage, welche Konsummuster den Privatkonsum im Deutschland...  Read More >>

Alexandra Silbermann entwickelt einen neuartigen, systematischen Ansatz, der eine ganzheitliche Analyse und Erklarung...  Read More >>

Roman Becker untersucht den Akquisitionserfolg im Zusammenhang mit Uberschussliquiditat beim akquirierenden Unternehmen...  Read More >>

?Martha Stevens ermittelt in den Bereichen Kommunikations- und Produktcharakteristika die Erfolgsfaktoren fur die...  Read More >>