Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
Author:   Ivana Bušljeta Banks ,  Patrick De Pelsmacker ,  Shintaro Okazaki
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2015 ed.
Volume:   5
ISBN:  

9783658081317


Pages:   330
Publication Date:   08 December 2014
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising


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Author:   Ivana Bušljeta Banks ,  Patrick De Pelsmacker ,  Shintaro Okazaki
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2015 ed.
Volume:   5
Dimensions:   Width: 14.80cm , Height: 2.10cm , Length: 21.00cm
Weight:   5.459kg
ISBN:  

9783658081317


ISBN 10:   3658081317
Pages:   330
Publication Date:   08 December 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Advertising Appeals and Processing.- Online and Mobile Advertising.- TV Advertising and Product Placement.- Cultural, Gender and Age Issues in Advertising.- Branding Challenges.- IMC.

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Author Information

Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

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