Market research books

Cross-Border Due Diligence  Read More >>

It is generally understood that some effective leadership behaviors of Chinese managers differ from those of Western...  Read More >>

As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is...  Read More >>

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling...  Read More >>

For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships,...  Read More >>

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This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted...  Read More >>

Tatsächlich müssen Unternehmen bei der Auswahl von sozialen und ökologischen Themen die „richtigen“ wählen, Konsumenten...  Read More >>

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted...  Read More >>

The ultimate guide to naming your product returns with three times as many resources as before.  Read More >>

The ultimate guide to naming your product returns with three times as many resources as before.  Read More >>

In nineteenth-century Europe and the United States, fashion-once the province of the well-to-do-began to make its...  Read More >>

Consumer behavior affects the fashion industry?in design, production, merchandising and promotion at all levels?as...  Read More >>

Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers...  Read More >>

Strike the ideal balance between art and analytics with strategies for the modern marketing paradigm The Digital...  Read More >>

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Positioniert sich eine Marke gezielt als nachhaltig, kann ein Image- und Reputationsaufbau auf längere Sicht erfolgen....  Read More >>

Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers...  Read More >>

The Audacity to Spy, written by an attorney with an interest in privacy laws and legislation and her grandmother...  Read More >>

Marketing research is both art and science. There are many right paths to finding the truth of a situation-discovering...  Read More >>

Plunkett's Almanac of Middle Market Companies is designed to be a time-saving business development tool for professionals,...  Read More >>

The chemicals manufacturing industry is a vibrant, global business that encompasses many important sectors: from...  Read More >>

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This collection examines a key new development in the contemporary marketing landscape, the relationship between...  Read More >>

This book presents the interrelationship between customer knowledge management, customer focus and soft skills and...  Read More >>