Overview

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples--the good, the bad, and the ""so bad she gave them an award."" Alexandra Watkins is not afraid to name names.

Full Product Details

9798200618620

Table of Contents

Reviews

"""Insightful, irreverent, and eminently practical, Watkins' Hello, My Name Is Awesome should be required reading for anyone naming a brand."" -- ""S. Christian Wheeler, professor of marketing, Stanford Graduate School of Business"" ""Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees."" -- ""Publishers Weekly"" ""Let's hear it for an author who clearly and succinctly explains how to do a critical business task rather than merely presenting historical examples for the hapless reader to puzzle out...Useful for readers who are naming anything more important than a household pet."" -- ""Library Journal"" ""This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. I love the way Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant book, I couldn't put down."" -- ""Jeff Bullas, blogger, strategist, and speaker"" ""Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company's name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls."" -- ""Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com"""

Author Information

Alexandra Watkins, founder of naming firm Eat My Words, is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management, and their alumni association. Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies up and down the West Coast, including five years at Ogilvy and Mather, where she helped launch Microsoft Windows and learned the language of Geek Speak. In the mid-nineties she jumped on the dot-com gravy train, and rode it until it crashed in her SOMA backyard. Alexandra took the money and ran, spending a year in Australia, New Zealand, Bali, and Fiji. Upon her return, she discovered her passion for naming things and soon after started Eat My Words. Gina Sorell, after two decades of working as an actor, returned to her first love of writing. She is a graduate with distinction of the extension writers' program at the University of California, Los Angeles. She is the author of Mothers and Other Strangers.

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