Market research books

By examining the interface between consumer behavior and new product development, People and Products: Consumer...  Read More >>

Der Autor beschaftigt sich mit der Price-Promotion, welche jegliche Gestaltung eines Rabatts zur Absatzsteigerung...  Read More >>

Learn the 10 Crucial Ingredients to Launch Your Book Successfully & Become a Best Seller!Within this book you will...  Read More >>

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point...  Read More >>

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. The findings...  Read More >>

This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling...  Read More >>

This thesis deals with Rare Earth Elements (REE), especially with neodymium used in permanent magnets, from a very...  Read More >>

The Most Powerful Kind Of Content If you are a website owner, a business person or an online marketer, this book...  Read More >>

 Read More >>

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It...  Read More >>

 Read More >>

Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands...  Read More >>

 Read More >>

Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate...  Read More >>

 Read More >>

Auf die globalen Herausforderungen und die anhaltende Schuldenkrise müssen Staats- und Firmenlenker in Europa klare...  Read More >>

Suitable for those of us who use metrics and need straightforward, authoritative, non-technical guidance, this title...  Read More >>

Youth is no longer an age--it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy....  Read More >>

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three...  Read More >>

Reprint. Originally published: New York: Macmillan Co., 1899.  Read More >>

 Read More >>

 Read More >>

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges...  Read More >>

 Read More >>

A book from Cengage Learning on Marketing Research.  Read More >>