Market research books

​Martha Stevens ermittelt in den Bereichen Kommunikations- und Produktcharakteristika die Erfolgsfaktoren für die...  Read More >>

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay...  Read More >>

Dieses Reaktionsmuster wird jedoch nicht von allen Unternehmen gleichermaßen implementiert, sondern ist von verschiedenen...  Read More >>

Welche Rolle wird die Marktforschung k nftig f r Unternehmen noch spielen? Muss die Marktforschungsbranche ihren...  Read More >>

National Center for Science and Engineering Statistics (NCSES) of the National Science Foundation is responsible...  Read More >>

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This book offers an in-depth analysis of the Brazilian sugarcane complex with a special focus on technological advances...  Read More >>

​This book presents the reader a comprehensive understanding of the development of family business in transitional...  Read More >>

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The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private...  Read More >>

Dazu beschreibt, analysiert und systematisiert der Autor bestehende Ansätze aus Theorie und Praxis und überprüft...  Read More >>

Presents the results of a seven-year research project conducted by Chinese academic Wang Ning. Detailed and comprehensive,...  Read More >>

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Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform...  Read More >>

This book covers the issues related to human resource management (HRM) in an international context. The chapters...  Read More >>

A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions....  Read More >>

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company...  Read More >>

​This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles...  Read More >>

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The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan...  Read More >>

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their...  Read More >>

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The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in...  Read More >>