Market research books

The study delineates export patterns by firm and state and explores factors influencing export decisions according...  Read More >>

Comprehensive multi-disciplinary analysis of  the conditions which affect how vulnerable individuals experience,...  Read More >>

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy,...  Read More >>

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Auf Basis einer großzahligen,branchenübergreifenden empirischen Studie identifiziert er die Treiber von Marktorientierung:...  Read More >>

Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens...  Read More >>

80 percent of companies believe they deliver a good customer experience. Yet, only 8 percent of customers agree....  Read More >>

"Author Dave Kohl, provides executives, managers, and entrepreneurs with effective ways to help secure more clients...  Read More >>

The Brand Within is the second title in The Shark Daymond John's bestselling Display of Power Series of business,...  Read More >>

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Psychologie, der Soziologie sowie...  Read More >>

Documents the extent to which retail establishments, both past and present, have often catered to specific ethnic...  Read More >>

The Brand Within is the second title in The Shark Daymond John's bestselling Display of Power Series of business,...  Read More >>

These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them...  Read More >>

This book introduces a groundbreaking conceptual marketing decision making model of ethnic consumer purchase intent....  Read More >>

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Documents the extent to which retail establishments, both past and present, have often catered to specific ethnic...  Read More >>

Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining...  Read More >>

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or...  Read More >>

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters,...  Read More >>

The definitive guide on how to price services to deliver profit, fund for product development and meet the needs...  Read More >>

The Contemporary Perspectives on Data Mining series features blind refereed research on data mining methods and...  Read More >>

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