A Marketing Model of Ethnic Consumer Behavior
Author:   Jamie T Peasant
Publisher:   Biblion Publishing
ISBN:  

9781940698038


Pages:   138
Publication Date:   04 August 2015
Format:   Hardback
Availability:   Available To Order   Availability explained
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A Marketing Model of Ethnic Consumer Behavior


Overview

This book introduces a groundbreaking conceptual marketing decision making model of ethnic consumer purchase intent. The proposed Ethnic Consumer Purchase Intent Model (ECPIM) will help business practitioners effectively segment, target and reach this powerful consumer group.

Full Product Details

Author:   Jamie T Peasant
Publisher:   Biblion Publishing
Imprint:   Biblion Publishing
Dimensions:   Width: 12.70cm , Height: 1.10cm , Length: 20.30cm
Weight:   0.277kg
ISBN:  

9781940698038


ISBN 10:   1940698030
Pages:   138
Publication Date:   04 August 2015
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Latest Reading Guide

NOV RG 20252

 

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