Market research books

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the...  Read More >>

Hizli Tuketim Urunleri Perakendeciligi (FMCG) Sektorunde Tuketici Etnosentrizmi  Read More >>

The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey...  Read More >>

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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By...  Read More >>

This is a Summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini. The book is...  Read More >>

Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs...  Read More >>

Are You Buying This? drips with intelligent emotional data, allowing you to understand how American consumers tick....  Read More >>

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field...  Read More >>

Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty....  Read More >>

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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the...  Read More >>

The technology industry regularly invests billions of dollars into products that will never find mainstream consumer...  Read More >>

Building a strong, productive analytics shop takes careful planning, methodical steps and smart use of resources...  Read More >>

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Das essential zeigt in kompakter Form die Geschäftschancen auf, die sich in der Ukraine bieten, und gibt detaillierte...  Read More >>

This publication examines the role of competitive intelligence (CI) in the pharmaceutical industry. It is aimed...  Read More >>

This book provides a comprehensive overview of corporate social responsibility and its development in Africa.  Read More >>

This volume gathers together chapters that address the theme of implementing fundamental labour rights in China....  Read More >>

Gestaltung von Textinformationen  Read More >>

We are in the midst of yet another shift in business models because of digital. This time the force for change is...  Read More >>

The war for consumer dollars is greater than ever before. Customers are demanding more value for their money and...  Read More >>

Age can play a significant role in what buyers want to see in a potential new home. This study presents findings...  Read More >>

Traditional Chinese edition of The Automatic Customer: Creating a Subscription Business in Any Industry. John Warrillow...  Read More >>

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an...  Read More >>