Market research books

This version of Reading Virtual Minds Volume I: Science and History is full color interior. 25% of net sales goes...  Read More >>

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Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept...  Read More >>

Describes information search strategies and techniques critical for business practitioners to pinpoint credible...  Read More >>

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This book is the first of its kind to highlight the importance of family businesses to economic growth in sub-Saharan...  Read More >>

It addresses the challenges facing Muslims involved in halal industries in meeting the increasing global demand....  Read More >>

This book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof...  Read More >>

This volume explores the value of business integrity and ethics as a ""best practice"" model in business strategy....  Read More >>

It provides an understanding of the strategies these women employto move beyond historical barriers to exercise...  Read More >>

We are in the era of big data. With a smartphone now in nearly every pocket, a computer in nearly every household,...  Read More >>

Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping....  Read More >>

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched...  Read More >>

Philipp Lüttke widmet sich dem wissenschaftlichen Ansatz, der diffuse Beschreibungen von Konsumenten zu Shopping...  Read More >>

Want to start getting valuable feedback without wasting a lot of time, money or energy? Then, this practical, no-nonsense...  Read More >>

Winner of the Nobel Prize in Economics Get ready to change the way you think about economics.  Read More >>

Every decision has consequences. We make a decision and expect a certain outcome. Sometimes this expectation is...  Read More >>

Nach einer Analyse der serbischen Wirtschaftslage auf Basis der grundlegenden Eigenschaften der wichtigsten Branchen...  Read More >>

After 98 years a brand can get a little old -- and Lincoln was. Sales peaked in 1990, then fell 65%. But in 2014,...  Read More >>

Dieses Buch zeigt, wie man als Unternehmer in Iran mit den landestypischen Verhaltensregeln, Verhandlungsstrategien,...  Read More >>

Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful...  Read More >>

This volume aims to discuss thecurrent research, theory, methodology and applications of macropreudentialregulation...  Read More >>

Die Ergebnisse der Studien zeigen die zugrunde liegenden psychologischen Effekte, die bei potenziellen Kunden und...  Read More >>

This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes;...  Read More >>

Increase your business's sales while cementing a satisfied customer base with author Joe DeRosa's invaluable new...  Read More >>