Market research books

This peer-reviewed volume from the Society for the Study of Business and Finance, discusses current issues in globalization...  Read More >>

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case...  Read More >>

In the light of multiple corporate debacles, financial crises and environmental disasters across the globe, the...  Read More >>

At the outbreak of the global financial crisis, 2008, the G20 was widely acknowledged as helping prevent an even...  Read More >>

Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing...  Read More >>

This book discusses competitive issues related to globalization, financial system and institutions from a managerial...  Read More >>

 Read More >>

Hinweise zu ausgewählten Spezialthemen der Markt- und Marketingforschung sowie ein Ausblick auf aktuelle Trends...  Read More >>

It includes contributions by prominent academic researchers analysing the socio-economic impact of migration in...  Read More >>

This book showcases insights on process and prospects for Cuban economic reform under the current regime, including...  Read More >>

China is entering a new stage of economic and societal development, called China 2.0, a new era that is characterized...  Read More >>

The single most striking common law-civil law divide is that lawyer-dominated common law procedure is slower and...  Read More >>

Relationship management, key account management and customer orientation are concepts that have become central to...  Read More >>

Labor and Employment Relations in a Globalized World  Read More >>

​This volume showcases contributions from leading academics, educators and policymakers derived from two workshops...  Read More >>

In particular, it assesses which policy goals (competition policy goals or industrial policy considerations) prevail...  Read More >>

This book presents the interrelationship between customer knowledge management, customer focus and soft skills and...  Read More >>

The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding...  Read More >>

This book develops a comprehensive framework for creating sustainable new business approaches on a massive scale....  Read More >>

The author thereby has taken into account the different qualities of the underlying lease contracts regarding location...  Read More >>

This book shows marketers what it is to communicate with the target market: using social media, communicating directly...  Read More >>

This book views organizational change as the relationship between structure, strategy, systems, style, skills, staff...  Read More >>

This collection provides access to up to date, very high quality research and critical perspectives on China’s CCIs...  Read More >>

This book shows the patterns of the fuzzy front end of innovation and how it can be successfully managed. It features...  Read More >>

This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS...  Read More >>