Consumer Behavior in Asia: Issues and Marketing Practice
Author:   Erdener Kaynak ,  Tsang-Sing Chan
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138991682


Pages:   130
Publication Date:   26 August 2016
Format:   Paperback
Availability:   In Print   Availability explained
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Consumer Behavior in Asia: Issues and Marketing Practice


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Author:   Erdener Kaynak ,  Tsang-Sing Chan
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.240kg
ISBN:  

9781138991682


ISBN 10:   1138991686
Pages:   130
Publication Date:   26 August 2016
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents Introduction Product-Country Images in Canada and in the People’s Republic of China The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration: A Cross-Country Comparison Communicating with the Cohort: Exploring Generation X (ASIA’S) Attitudes Towards Advertising Segmenting China’s Consumer Market: A Hybrid Approach Culture and the Fast Food Marketing Mix in the People’s Republic of China and the USA: Implications for Research and Marketing Influence of Chinese Cultural Values on Consumer Behavior: A Proposed Model of Gift-Purchasing Behavior in Hong Kong Index Reference Notes Included

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Erdener Kaynak, Tsang-Sing Chan

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