Market research books

This book develops a comprehensive framework for creating sustainable new business approaches on a massive scale....  Read More >>

The author thereby has taken into account the different qualities of the underlying lease contracts regarding location...  Read More >>

This book shows marketers what it is to communicate with the target market: using social media, communicating directly...  Read More >>

This book views organizational change as the relationship between structure, strategy, systems, style, skills, staff...  Read More >>

This collection provides access to up to date, very high quality research and critical perspectives on China’s CCIs...  Read More >>

This book shows the patterns of the fuzzy front end of innovation and how it can be successfully managed. It features...  Read More >>

This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS...  Read More >>

This book demonstrates the changing dynamics of India’s engagement with Africa, focusing on trade, investment, official...  Read More >>

This book combines scientific research and professional insights on brand and marketing strategy development in...  Read More >>

This book emphasizes the need for new directions and approaches for social and economic development in the emerging...  Read More >>

That goal is, specifically, financial development, adequate social capital, indigenous modern manufactures and closer...  Read More >>

In an era of globalization, technological innovation, and social transformations, universities face the challenge...  Read More >>

Originally published in hardcover in 2009.  Read More >>

Originally published in hardcover in 2009.  Read More >>

Originally published in hardcover in 2009.  Read More >>

Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he...  Read More >>

Sensory and consumer scientists require a range of knowledge and skills to contribute successfully to the innovation...  Read More >>

Sensory evaluation methods are extensively used in the wine, beer, and distilled spirits industries for product...  Read More >>

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and...  Read More >>

In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism...  Read More >>

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Using a range of case-studies, this book analyzes corporate governance relationships between several African countries...  Read More >>

This book highlights innovative solutions together withvarious techniques and methods that can help support the...  Read More >>

Further topics include family business, business valuation, public sector development and business organization...  Read More >>

What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways...  Read More >>