Market research books

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The purpose of this book is to present the principles of alternative investments in management. Despite many different...  Read More >>

Effective management is crucial to the success of network organizations and can reduce the risk inherently associated...  Read More >>

Volume 1: 4th edition; volumes 2-3: 1st edition.  Read More >>

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Schließlich resultieren fur Theorie und Praxis bedeutende Forschungsbeiträge hinsichtlich der reliablen und validen...  Read More >>

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The first volume of the Eurasian Studies in Business and Economics, the official proceedings series of the Eurasia...  Read More >>

The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable...  Read More >>

This book provides a comprehensive overview of Corporate Social Responsibility (CSR) in Indian corporations following...  Read More >>

​This book presents the reader a comprehensive understanding of the development of family business in transitional...  Read More >>

This book covers the issues related to human resource management (HRM) in an international context. The chapters...  Read More >>

This book offers an in-depth analysis of the Brazilian sugarcane complex with a special focus on technological advances...  Read More >>

Discover the successful marketing strategies of programs which have extended the resources of a university to its...  Read More >>

Whilst there is tremendous interest in understanding the intricacies of Indian culture and a growing literature...  Read More >>

The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in...  Read More >>

Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership....  Read More >>

This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing...  Read More >>

This book presents a radically different approach to innovation aimed at creating new growth cycles for the Russian...  Read More >>

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and...  Read More >>

What I've learned in over thirty years of growing small businesses is that adapting to change is the only way to...  Read More >>

Generation Z, or GEN Z, is poised to become America's largest demographic group over the next few years. Tech-enabled...  Read More >>

Adam Bess presents a theory about comprehensive marketing. With stories about successful businesses, Bess describes...  Read More >>

To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places...  Read More >>

To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places...  Read More >>