Market research books

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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to...  Read More >>

Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any...  Read More >>

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This book addresses one of the most critical issues facing global business leaders and the multicultural workforce...  Read More >>

This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law....  Read More >>

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology,...  Read More >>

Get the 2018 Updated edition of this book! Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection:...  Read More >>

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks...  Read More >>

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within...  Read More >>

This handbook provides an authoritative and comprehensive outline of the current state of research across a wide...  Read More >>

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Why do we fail to say 'No'? What is the connection between Jugaad and a Bribe? What does 'left hand' mean to us?...  Read More >>

Matthias Mertens diskutiert Vor- und Nachteile des Melitz- und des endogenen Wachstumsansatzes hinsichtlich der...  Read More >>

Classic of economic and social theory offers satiric examination of the hollowness and falsity suggested by the...  Read More >>

La consommation collaborative - le guide, édité par Made in Share (startup dont le but est de promouvoir l'économie...  Read More >>

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In Overdressed, Elizabeth L. Cline sets out to uncover the true nature of the cheap fashion juggernaut, tracing...  Read More >>

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Undoubtedly, this is an excellent book, full of technical recommendations based on the application of quantitative...  Read More >>

This book looks at the challenges and possibilities facing leadership in Africa today by providing a rich history...  Read More >>

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to...  Read More >>

GROUNDWORK is an actionable quick-read that delivers deep value on the subject of brand strategy. There is an inherent...  Read More >>

This book examines the ways in which universities can play a crucial role in inclusive development, social innovation...  Read More >>

This volume of selected articles is being released in light of the new economic, social and environmental challenges...  Read More >>