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Stephan Hanisch deckt auf Basis einer breit angelegten empirischen Untersuchung eine hohe Branchenabhängigkeit der... Read More >>
PERFECT BOUND, GORGEOUS SOFTBACK WITH SPACIOUS RULED PAGES. LOG INTERIOR: Click on the LOOK INSIDE link to view... Read More >>
CB Online allows students to study how and when they want. CB Online allows easy exploration of the content anywhere?including... Read More >>
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of ""small data"" in his quest to discover the... Read More >>
Over the last years, “Creating Shared Value” has become a much discussed concept in business practice as well as... Read More >>
A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers... Read More >>
"What is ""NeuroAuthority"" anyway? At a high level, it's the combination of neuroscience and authority marketing.... Read More >>
This edited volume provides an overview of the current state and indigenous practices of leadership development... Read More >>
Market Analysis for the New Millennium foreshadows sweeping changes in market analysis for the twenty-first century... Read More >>
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they... Read More >>
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different... Read More >>
In considering human development as a whole, the authors assert a new method of development that includes the developing... Read More >>
It builds on scholarly work in the area of celebrity politics to develop an original analytic approach that blends... Read More >>
Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted... Read More >>
In this book the author investigates the role of entrepreneurship in the socio-economic development of emerging... Read More >>
This book explores the personal experiences of professionals who are a part of the post-colonial and late-industrializing... Read More >>