Overview

Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn't think in terms of channels...physical stores, online stores, websites, mobile apps, social channels, ...it's all a big blur to them. Instead, customers see the company or the brand. The revolution of technology and changing in consumer behavior everyday specially for retail business change everything in business landscape. A lot of marketers doing a great job every day to promote their business and acquire more customers using different channels, but still not matching the speed of the revolution, so there is a need to have one book to cover all the changes in consumer shopping behavior and provide proven steps and strategies on how to leverage the new Omnichannel marketing strategy and explain in details each step each marketer needs to know to step into the new world. It is widely acknowledged that Omnichannel is the future of retail, but do you know that only 12% of retailers offer mature Omnichannel experiences. Most of the marketers don't have a clear roadmap on how to start the Omnichannel model for their business, so here we are with a complete guide for implementation of Omnichannel marketing strategy starting from planning, to execution and the adaptation needed in the organization. Omnichannel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. To make an Omnichannel strategy successful, key player across all departments need to come together and follow the new roadmap. Here Is A Review Of What We Will Cover.... Change in Consumer Behavior Why Omnichannel Marketing? The Evolution of Omnichannel Marketing Stepping into Omnichannel Organize all aspects of your business - online and offline - to align goals and set out the plan to support omnichannel strategies Omnichannel Transformation Strategy Start Implementing Omnichannel Marketing Learn how you can implement re-marketing strategies and make the experience more personalized for your customers. Omnichannel marketing case studies As a simple reward for you buying this book, you will be able to subscribe to the Omnichannel Tracking Newsletter for FREE to keep up to the curve with the recent updated in Omnichannel marketing and case studies.

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9781542658003

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Shady Ramadan has over 16 years of experience in sales and marketing. His insight and knowledge in this domain are drawn from a decade of exhaustive digital marketing experience in multiple verticals that include Pharmaceuticals, Automotive Industries, Consumer Products and Financial services. Shady's career involves hands-on experience in Search Engine Marketing (PPC), Social Media Marketing and Mobile Marketing, as he headed digital marketing strategies for international industry giants (Johnson & Johnson, ISUZU Motors, and MoneyGram International) and others across the Middle East region.

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