Market research books

This book compiles the presentations and discussions from the international symposium “Beyond Global Capitalism”...  Read More >>

The Asian model of export-led growth served it well in the post-war period, but prolonged sluggish growth of the...  Read More >>

​This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles...  Read More >>

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation...  Read More >>

A collection of essays on race and equality that laid the groundwork for the field of sociology.  Read More >>

****SALE ITEM**** Pulling together over 60 years of recruitment experience we have compiled what we believe is a...  Read More >>

"Nobody wants a hammer; they want the nail in the wall. In the same way, nobody wants market research they want...  Read More >>

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research...  Read More >>

Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management...  Read More >>

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This book offers a collection of studies on regional integration and the dynamic business environment in East Asia....  Read More >>

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This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling...  Read More >>

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Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities...  Read More >>

​The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key...  Read More >>

This book analyzes the rise of China’s naval power and its possible strategic consequences from a wide variety of...  Read More >>

This book focuses on supply chain management in emerging markets. The authors present issues relating to supply...  Read More >>

Presenting a wealth of highly original and innovative analyses and case studies, this book examines the strategic...  Read More >>

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This book brings together the state of the art and current debates in the field of formative research, and examines...  Read More >>

This book provides an extensive overview of the diffusion of Information and Communication Technologies (ICTs) in...  Read More >>