Market research books

To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places...  Read More >>

To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places...  Read More >>

At the turn of the century the term ""gamification"" was introduced as a concept to understand the process of using...  Read More >>

This book critiques both these approaches and argues, based on primary data collected in various countries, and...  Read More >>

Besides strategic network requirements, this book discusses the derivation of an optimal global footprint and the...  Read More >>

For those who participate, Black Friday can be a nightmare. Stacks of ads, hundreds of online sales, stores opening...  Read More >>

This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed...  Read More >>

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House...  Read More >>

This book addresses the recent debate about copyright law and its impact on the distribution of scientific knowledge...  Read More >>

Learn To Get Your Ideas On TV -The Fastest Way to Earn Millions -What You Need to Pitch Your Ideas -Earn Royalties...  Read More >>

This brief explores the concept of moral leadership in organizations. Specifically, it examines ways in which companies...  Read More >>

This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth...  Read More >>

In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions....  Read More >>

This book focuses on the development of strategies for the successful internationalization of large and medium-sized...  Read More >>

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This book describes in full the major approaches used to evaluate investment in real estate and shows how theory...  Read More >>

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire...  Read More >>

This book sets forth the explorations and thoughts on Chinese enterprise management practices from both academic...  Read More >>

Alternative Market Research Methods explains non-mainstream and alternative research methods in market research...  Read More >>

This casebook provides students and academics in business management and marketing with a collection of case studies...  Read More >>

The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices...  Read More >>

Understanding the Dynamics of Global Inequality  Read More >>

Harness the Global Reach of Social Media Marketing! Do you want to Establish and Improve Brand Awareness? Perform...  Read More >>

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become...  Read More >>

Though considerable research literature is now available on China–India relations, most of it still follows a conventional...  Read More >>