Market research books

This book presents an excellent analysis of how a family business is different from other forms of organization...  Read More >>

The introduction and evolution of CSR theories and practice in the developed countries has given CSR theorists and...  Read More >>

Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. proposes...  Read More >>

This book bridges the research and practice of global talent management. An open and inclusive approach is used...  Read More >>

Applied Conjoint Analysis  Read More >>

This contributed volume seeks to provide a unique window on the globalization process by analyzing the dynamics...  Read More >>

This analysis of the quality of entrepreneurial management, innovation, and economic development in Latin America...  Read More >>

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Die Themengebiete werden auch für den (bisherigen) Laien – trotz der Komplexität und der Fülle von Einzelaspekten,...  Read More >>

The Customer Moat explains how actions convert to bottom-line profits. Using stories, it explores the world of intrinsic...  Read More >>

It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the...  Read More >>

Contemporary Issues in Management Development in Africa is jointly published with the University of Ghana Business...  Read More >>

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The Customer Moat explains how actions convert to bottom-line profits. Using stories, it explores the world of intrinsic...  Read More >>

Offers a complete guide to this fascinating industry. This reference includes analysis of major trends; market research;...  Read More >>

Abstract-Marketing research and marketing strategies are terms used to insight marketers for managing products and...  Read More >>

Private Label Rights Content With private label rights content, it has become simpler and quicker to sell products...  Read More >>

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has...  Read More >>

Against the backdrop of China’s increasingly influential role in the international financial architecture, this...  Read More >>

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and...  Read More >>

Inter-firm collaboration has become increasingly important in the global economy, as firms now rely on collaborations...  Read More >>

This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint...  Read More >>

The extraordinary stories of low-income women living in São Paulo, industrial case studies and the details of three...  Read More >>

This book discusses skill formation, upskilling of workers, and their interaction with technological change in Gulf...  Read More >>