Overview

Abstract-Marketing research and marketing strategies are terms used to insight marketers for managing products and services domestically and globally while catering to the needs of consumers. There are various trends and innovations in marketing research. Marketing researchers reveal gaps in the literature and the need for continued research. Customer resource management and technology is a trending aspect of marketing research and leads to the enhancement of organization based on further research and studies. The researcher presents a background, analysis of the field and future contribution to marketing research in terms of the bottom of the pyramid marketing and research.

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9781539103592

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SC, Chief Executive Officer (CEO), IASC Business Development Foundation President, and IASC, DBAedu University Director/Professor. The owner of C.R. Beaty & Associates and President of The Research Truth Project. United States Director of Treasurelight, LTD, a business collaboration of representatives in Africa, the United States, and the United Kingdom. Founder and President of Pan African Nationalism Leadership Council (PANLC). Dr. Beaty is a Doctor of Business Administration (DBA) - with special reference to International Business and Marketing at Walden University, Minneapolis, Minnesota, United States. A certified researcher and Bottom of the Pyramid (BOP) economic specialist with extensive research and study in BOP markets. Doctoral research study: Business Leaders Marketing to Bottom of the Pyramid Consumers of Nigeria. Dr. Beaty has over 25 years in business administration. Dr. Beaty's careers include an extensive profile of experience with the United States Federal Government, GSA; Department of Homeland Security, FEMA (Unsung Heroes Award); and Department of Defense, United States Air Force, civilian duty. Dr. Beaty's background in education extends from teaching at the local college to teaching as a certified math teacher in a range of grades from elementary to high school, special education to gifted and talented, and now managing her own start up University for business leaders of the world. Dr. Beaty's business ownership background covers a broad range of business knowledge and ownership from sales director to international researcher and consultant. Dr. Beaty is an International Gold Key Scholar, and holds a Bachelor's of Science (BS) and Masters of Business Administration (MBA) from Texas Wesleyan University. Dr. Beaty is a former military brat , yet long time resident of the Dallas Fort Worth metropolis, and currently resides in Fort Worth, Texas. Dr. Beaty is a proud wife, mother, grandmother, and a godmother to several young adults. Dr. Beaty loves family, life, exercise, dancing, outdoor sporting, traveling, reading, writing, and research. Dr. Beaty is the host of the podcast radio show Getting Down to Business so We Can Get Things Done, and editor of the newsletter The Real Business Doctor. Dr. Beaty has published several writings, and author of the soon to be released books: The Resurgence of a True Global Society and IASC Incorporated: International Alliance for Strategic Change and Positive Global Social Change.

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