Market research books

This book explores trends in migration from Bulgaria to Switzerland since Bulgaria joined the European Union (EU)...  Read More >>

The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods....  Read More >>

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers....  Read More >>

Accompanying bonus CD containes a PDF file reference guide.  Read More >>

Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in...  Read More >>

This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from...  Read More >>

This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from...  Read More >>

Argues that economics is essentially a study of the economic aspects of human culture, which are in a constant state...  Read More >>

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using...  Read More >>

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This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows...  Read More >>

The purpose of this book is to enable managers to become more informed research users and buyers. It covers the...  Read More >>

<b>Summary of Invisible Influence by Jonah Berger - Includes Analysis</b> </p><b>Preview</b> </p>Invisible Influence...  Read More >>

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In an accessible and step by step approach, the authors show readers which statistical procedures to use in which...  Read More >>

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En este libro encontrarás historias reales de servicio al cliente. Todas las anécdotas que leerás aquí pertenecen...  Read More >>

This book serves as modern market research bible for all those who requires a crash course and wants to create or...  Read More >>

This book presents the latest research exploring how social media may facilitate greater levels of interactivity...  Read More >>

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This book examines the changing business andeconomic environment for postal services in Lithuania and the upcomingchallenges...  Read More >>

This unique edited collection explores the ways in which entrepreneurship acts to shape self-identity for Indian...  Read More >>

Whether you are an entrepreneur, CEO, President, Marketing Director or part of the team, wouldn't it be great if...  Read More >>