Market research books

@text: Most existing literature still rely on investigating the traditional passive role of customers, put simply,...  Read More >>

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer...  Read More >>

Dabei sind die größten Herausforderungen, die Güter zeitnah, zuverlässig und kostengünstig an die Kunden zu liefern.Neben...  Read More >>

DieseArbeit beschäftigt sich mit der Bildung von Persönlichkeitseindrücken vonunbekannten Gesichtern und dem Einfluss...  Read More >>

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This book begins with a review of basic results in optimal search for a stationary target. Next it develops methods...  Read More >>

Revealing food consumption through both material and symbolic aspects, and the role that marketplace institutions,...  Read More >>

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas...  Read More >>

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Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes...  Read More >>

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Book has been published with either a blue cover with a chocolate ice cream cone or a red cover with a vanilla ice...  Read More >>

Learn secrets of the trade from the master of retail selling and sales training. No Thanks, I'm Just Looking gives...  Read More >>

Die Autorenuntersuchen Technologien, Funktionen, Nutzerakzeptanz und den strategischenMehrwert von Mobile Banking....  Read More >>

This book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals...  Read More >>

This book investigates the recent rise of the market-orientedvalue chain approach in development policy with a focus...  Read More >>

Evolve or become obsolete The truth is it is not going back to the good old days. The business landscape has changed...  Read More >>

Inside these pages is the culmination of my professional business consulting work, crafted into a book that delivers...  Read More >>

Das Praxisbuch erläutert anschaulich anhand konkreter Fälle, wie Analogien für die Prognose und Erhöhung der Akzeptanz...  Read More >>

Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication...  Read More >>

<b>Summary of Predictably Irrational by Dan Ariely - Includes Analysis</b> </p><b>Preview: </b></p>Predictably Irrational...  Read More >>

If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or...  Read More >>