Market research books

7571 books were found.

Return of the Hustle: The Art of Marketing With Music

Return of the Hustle: The Art of Marketing With Music...

Author: Eric Sheinkop
ISBN: 9781137582003
Format: Hardback
$131.97

We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses...  Read More >>

The Little Book of BIG DATA

The Little Book of BIG DATA

Author: Shopper Technology Institute
ISBN: 9781478744306
Format: Paperback
$39.47

Every executive in the retail and consumer packaged goods (CPG) industry is talking about Big Data. There is widespread...  Read More >>

Category Management Principles

Category Management Principles

Author: Brian F Harris ,  Russell J Zwanka
ISBN: 9781533452498
Format: Paperback
$234.64

It is an exciting time to be in the food industry! Not only are the customers more informed than ever, but the demands...  Read More >>

The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals

The Humane Economy: How Innovators and Enlightened Consumers...

Author: Wayne Pacelle
ISBN: 9781467627504
Format: Pre-recorded MP3 player
$224.37

Previously released by HarperCollins Publishers, A2016.  Read More >>

Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

Advertising in the Aging Society: Understanding Representations,...

Author: Florian Kohlbacher ,  Michael Prieler
ISBN: 9780230293397
Format: Hardback
$116.41

Finally the book explore how both younger and older consumers perceive the representation of older people in advertising...  Read More >>

Power Politics in Asia’s Contested Waters: Territorial Disputes in the South China Sea

Power Politics in Asia’s Contested Waters: Territorial...

Author: Enrico Fels ,  Truong-Minh Vu
ISBN: 9783319261508
Format: Hardback
$527.97

By discussing important aspects of the rise of China’s maritime power, such as territorial disputes, altered perceptions...  Read More >>

Between Globalization and Integration: The Europeanization of Romania

Between Globalization and Integration: The Europeanization...

Author: Sebastian Vaduva
ISBN: 9783319270081
Format: Paperback
$145.17

This volume focuses on the integration and globalization of Romania, a prominent emerging market in South-Eastern...  Read More >>

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence

Practical Text Analytics: Interpreting Text and Unstructured...

Author: Dr Steven Struhl
ISBN: 9780749479374
Format: Hardback
$328.61

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its...  Read More >>

Brand Psychology: Consumer Perceptions, Corporate Reputations

Brand Psychology: Consumer Perceptions, Corporate Reputations...

Author: Jonathan Gabay
ISBN: 9780749479107
Format: Hardback
$302.74

Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands...  Read More >>

When Digital Becomes Human: The Transformation of Customer Relationships

When Digital Becomes Human: The Transformation of Customer...

Author: Steven Van Belleghem
ISBN: 9780749479152
Format: Hardback
$250.99

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital...  Read More >>

Projekt- und Geschäftsanbahnung in Frankreich: Grundwissen auf den Punkt gebracht

Projekt- und Geschäftsanbahnung in Frankreich: Grundwissen...

Author: Brigitte Souveton-Reichel ,  Hatto Brenner
ISBN: 9783658128357
Format: Paperback
$47.49

Diese kompakte Einführung gewährt einen fundierten Einblick in die gesellschaftliche, wirtschaftliche und politische...  Read More >>

Hug Your Haters

Hug Your Haters

Author: Jay Baer
ISBN: 9781101980675
Format: Hardback
$72.00

Includes a detachable folded poster of ""The Hatrix.""  Read More >>

Summary of Hooked: By NIR Eyal with Ryan Hoover - Includes Analysis

Summary of Hooked: By NIR Eyal with Ryan Hoover - Includes...

Author: Instaread
ISBN: 9781530808137
Format: Paperback
$18.45

<b>Summary of Hooked by Nir Eyal with Ryan Hoover - Includes Analysis</b> </p><b>Preview: </b></p>Hooked is a textbook...  Read More >>

Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First

Empire of Things: How We Became a World of Consumers,...

Author: Professor of History Frank Trentmann (University of California Berkeley)
ISBN: 9780062456328
Format: Hardback
$105.60

""Empire of Things isn't just an insightful and surprisingly entertaining read, but a crucial one.""--NPR What...  Read More >>

The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

Author: Adam Ferrier ,  Jennifer Fleming
ISBN: 9781511383974
Format: Audio
$26.37

 Read More >>

Behavioural Economics for Business: How the Insights of Behavioural Economics Can Transform Your Business

Behavioural Economics for Business: How the Insights...

Author: Peter Burow
ISBN: 9780992513566
Format: Paperback
$34.19

Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often...  Read More >>

Amazon Fba: Complete Expert Guide: The Millionaire's Guide to Selling on Amazon

Amazon Fba: Complete Expert Guide: The Millionaire's...

Author: Dan Johnson
ISBN: 9781530618194
Format: Paperback
$36.93

Amazon FBA is the answer to the problem that all online sellers undergo. With Amazon FBA, you can achieve a consistent...  Read More >>

Resale Price Maintenance After Leegin: The Curious Case of Contact Lenses

Resale Price Maintenance After Leegin: The Curious Case...

Author: Riley T Krotz ,  Gregory T Gundlach
ISBN: 9781523855612
Format: Paperback
$102.93

Resale price maintenance (RPM) is a controversial pricing practice for managing retail distribution channels. In...  Read More >>

Journal of China Marketing Volume 6 (1)

Journal of China Marketing Volume 6 (1)

Author: Robert Guang Tian ,  Lynne Zhang
ISBN: 9781443885294
Format: Paperback
$134.51

This journal has been discontinued. Any issues are available to purchase separately.  Read More >>

From Corruption to Modernity: The Evolution of Romania's Entrepreneurship Culture

From Corruption to Modernity: The Evolution of Romania's...

Author: Sebastian Văduva
ISBN: 9783319269962
Format: Paperback
$145.17

This volume examines corruption and provides tools and that can be utilized to combat it and encourage development....  Read More >>

Transformative and Engaging Leadership: Lessons from Indigenous African Women

Transformative and Engaging Leadership: Lessons from...

Author: Maggie Madimbo
ISBN: 9781349714537
Format: Paperback
$192.77

This book explores how spirituality and resiliency defines the character of African women and inspires them to serve...  Read More >>

Global Vision: How Companies Can Overcome the Pitfalls of Globalization

Global Vision: How Companies Can Overcome the Pitfalls...

Author: R. Salomon
ISBN: 9781137502810
Format: Hardback
$116.41

 Read More >>

Kundenzufriedenheit und Kundenloyalitat: Eine empirische Studie im Bereich Autohandel

Kundenzufriedenheit und Kundenloyalitat: Eine empirische...

Author: Thorben Rebmann
ISBN: 9781523764303
Format: Paperback
$39.47

Deutsche Version hier erhaltlich www.amazon.de/dp/1523764309 Studienarbeit Universitat Graz: Kundenzufriedenheit...  Read More >>

Multinational Management: A Casebook on Asia’s Global Market Leaders

Multinational Management: A Casebook on Asia’s Global...

Author: Rien Segers
ISBN: 9783319230115
Format: Hardback
$145.17

Multinational Management  Read More >>

Latest Reading Guide

NOV RG 20252

 

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