Overview

Summary of Hooked by Nir Eyal with Ryan Hoover - Includes Analysis

Preview:

Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world--Facebook, Google, Apple, to name a few--all thrive on becoming an instinctive part of their target users' lives, triggering them to continue using the product without so much as a reminder.

A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it's unlikely to become an ingrained habit. However...

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

Inside this Instaread Summary of Hooked - Overview of the book

- Important People

- Key Takeaways

- Analysis of Key Takeaways

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Full Product Details

Author:   Instaread
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 12.70cm , Height: 0.20cm , Length: 20.30cm
Weight:   0.051kg
ISBN:  

9781530808137

ISBN 10:   1530808138
Pages:   40
Publication Date:   29 March 2016
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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