Overview

Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioural economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organisation.

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9780992513566

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Peter Burow is an expert in leadership and team development, transformational change and employee engagement. Peter is internationally regarded as a trusted advisor and expert facilitator of senior executive teams in driving individual, team and organizational performance. He has developed the ground-breaking NeuroPower framework - a system explaining human behavior through the integration of neuroscience, psychology and best-practice management theory used by accredited practitioners in Australia, USA, Thailand, Malaysia, India and the UAE. He is the author of numerous books and is Executive Chairman of the NeuroPower Group.

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