Architecting Experience: A Marketing Science And Digital Analytics Handbook
Author:   Scot R Wheeler (Medill-northwestern Univ, Usa)
Publisher:   World Scientific Publishing Co Pte Ltd
Volume:   1
ISBN:  

9789814725651


Pages:   280
Publication Date:   19 February 2016
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $89.76 Quantity:  
Add to Cart

Share |

Architecting Experience: A Marketing Science And Digital Analytics Handbook


Overview

Full Product Details

Author:   Scot R Wheeler (Medill-northwestern Univ, Usa)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Volume:   1
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.408kg
ISBN:  

9789814725651


ISBN 10:   981472565
Pages:   280
Publication Date:   19 February 2016
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

The Foundations of Personalization; Consumer Decision Journey and Data Design; The Changing World of Owned Media; Social Media Analytics; Paid Media Analytics; Experience Design and Content Strategy; Data Management and Marketing Science; Organizational Change; Privacy, Internet of Things, Quantified Self and Personal Data Management;

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now