Market research books

7571 books were found.

Higher Education Consumer Choice

Higher Education Consumer Choice
Author: J. Hemsley-Brown , I. Oplatka ISBN: 9781137497185 Format: Hardback	$116.41
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE... Read More >>

Development of Hedonic Ofﬁce Rent Indices: Examples for German Metropolitan Areas

Development of Hedonic Ofﬁce Rent Indices: Examples...
Author: Simon Kempf ISBN: 9783658111694 Format: Hardback	$290.37
The author thereby has taken into account the different qualities of the underlying lease contracts regarding location... Read More >>

Coping with Retail Giants: Gaining an Edge Over Discounters

Coping with Retail Giants: Gaining an Edge Over Discounters...
Author: A. Coskun Samli , A. Coskun Samli ISBN: 9781349501977 Format: Paperback	$232.85
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive... Read More >>

Smart Technologies for Smart Nations: Perspectives from the Asia-Pacific Region

Smart Technologies for Smart Nations: Perspectives from...
Author: Purnendu Mandal , John Vong ISBN: 9789812875846 Format: Hardback	$232.85
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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

A Focus on Consumer Behaviours and Experiences in an...
Author: Emerald Group Publishing Limited ISBN: 9781785608711 Format: Paperback	$75.00
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Living Innovation: Competing In The 21st Century Access Economy

Living Innovation: Competing In The 21st Century Access...
Author: Herve Mathe (Essec Business School, France & S'pore) ISBN: 9789814719575 Format: Hardback	$305.33
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered... Read More >>

Essentials of Dyadic Interviewing

Essentials of Dyadic Interviewing
Author: David L Morgan ISBN: 9781629583624 Format: Paperback	$83.99
David Morgan’s brief guide provides readers with a road map to conducting an interview study with two participants,... Read More >>

Essentials of Dyadic Interviewing

Essentials of Dyadic Interviewing
Author: David L Morgan ISBN: 9781629583617 Format: Hardback	$305.00
David Morgan’s brief guide provides readers with a road map to conducting an interview study with two participants,... Read More >>

Identitätsbasierter Markenschutz: Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie

Identitätsbasierter Markenschutz: Konzeptualisierung...
Author: Carsten Keller ISBN: 9783658101039 Format: Paperback	$142.29
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Human Relations Protocol

Human Relations Protocol
Author: Susan Louise Peterson ISBN: 9780996800822 Format: Paperback	$39.57
Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals... Read More >>

Building Customer-brand Relationships
Author: Don E. Schultz , Beth E. Barnes ISBN: 9781138133761 Format: Hardback	$305.00
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Internationaler Wissenstransfer und Upgrading-Prozesse: Am Beispiel von türkischen und multinationalen Unternehmen in der Marmara-Region

Internationaler Wissenstransfer und Upgrading-Prozesse:...
Author: Alev Mercan ISBN: 9783658112912 Format: Paperback	$129.35
Das Buch verzahnt die Disziplinen Internationales Management und Wirtschaftsgeographie und untersucht die Determinanten,... Read More >>

The Wallet Allocation Rule: Winning the Battle for Share

The Wallet Allocation Rule: Winning the Battle for Share...
Author: Timothy L Keiningham , Lerzan Aksoy ISBN: 9781119209867 Format: Online resource	$52.67
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Brand Building and Marketing in Key Emerging Markets:...
Author: Niklas Schaffmeister ISBN: 9783319194813 Format: Hardback	$116.41
This book combines scientific research and professional insights on brand and marketing strategy development in... Read More >>

Branded: The Buying and Selling of Teenagers

Branded: The Buying and Selling of Teenagers
Author: Alissa Quart , Dara Rosenberg ISBN: 9781511340601 Format: Audio	$26.37
An incisive expose of the underhanded advertising initiatives that target teens-and an exploration of their disturbing... Read More >>

Treiber und Auswirkungen von Preiskomplexität: Empirische Analyse unterschiedlicher Dienstleistungsbranchen

Treiber und Auswirkungen von Preiskomplexität: Empirische...
Author: Steffen Würtz ISBN: 9783658111519 Format: Paperback	$129.35
Auf Basis eines empirisch-experimentellen Forschungsprogramms untersucht Steffen Würtz in neun Studien im Kontext... Read More >>

Marketing Research

Marketing Research
Author: Carl McDaniel , Roger Gates ISBN: 9781119044345 Format: Loose-leaf	$348.95
Revised edition of the authors' Marketing research, [2015] Read More >>

Sales: A Beginners Guide to Master Simple Sales Techniques and Increase Sales (Sales, Best Tips, Sales Tools, Sales Strategy, Close the Deal, Business Development, Influence People, Cold Calling)

Sales: A Beginners Guide to Master Simple Sales Techniques...
Author: Daniel R Covey ISBN: 9781518675201 Format: Paperback	$23.63
Sales Sale price. You will save 66% with this offer. Please hurry up! A Beginners Guide to Master Simple Sales Techniques... Read More >>

Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics

Consumer Profiles (RLE Consumer Behaviour): An introduction...
Author: Barrie Gunter (University of Leicester, UK) , Adrian Furnham (University College, London, UK) ISBN: 9781138832466 Format: Paperback	$105.00
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market... Read More >>

New Directions in Consumer Research

New Directions in Consumer Research
Author: Paul Hewer , Kathy Hamilton ISBN: 9781473911536 Format: Hardback	$1875.94
This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape... Read More >>

The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online

The Smarter Screen: What Your Business Can Learn from...
Author: Shlomo Benartzi , Jonah Lehrer ISBN: 9780349410395 Format: Paperback	$35.99
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Inclusive Leadership: A Framework for the Global Era

Inclusive Leadership: A Framework for the Global Era...
Author: Peter A. Wuffli ISBN: 9783319235608 Format: Hardback	$142.29
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Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer

Analyzing Strategic Behavior in Business and Economics:...
Author: Thomas J. Webster ISBN: 9781498525626 Format: Paperback	$113.00
This innovative textbook is a concise and axiomatic introduction to the principles of game theory-the formal study... Read More >>

What Stays in Vegas: The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know it

What Stays in Vegas: The World of Personal Data - Lifeblood...
Author: Adam Tanner , John McLain ISBN: 9781511338820 Format: Audio	$26.37
The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers,... Read More >>

Assembling Consumption: Researching actors, networks and markets

Assembling Consumption: Researching actors, networks...
Author: Robin Canniford (University of Melbourne, Australia) , Domen Bajde (Univ. of Southern Denmark) ISBN: 9781138820944 Format: Paperback	$112.00
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