Full Product Details
Author: Shlomo Benartzi ,
Jonah Lehrer
Publisher: Little, Brown Book Group
Imprint: Piatkus Books
Dimensions:
Width: 15.40cm
, Height: 2.40cm
, Length: 23.50cm
Weight: 0.342kg
ISBN: 9780349410395
ISBN 10: 0349410399
Pages: 256
Publication Date: 06 October 2015
Audience:
College/higher education
,
General/trade
,
Professional and scholarly
,
Tertiary & Higher Education
,
General
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
In this useful book, Benartzi and Lehrer give us precise insights about the relationship between what we see on the screen, what we think, and what we choose. -- Dan Ariely, author of PREDICTABLY IRRATIONAL In this insightful book, Benartzi explores the human experience in the digital world, and considers the many ways-social, psychological, ethical, and financial-we might make screens serve us better. A fun, important, and revelatory read! -- Eldar Shafir, coauthor of SCARCITY A real eye-opener -- Robert Shiller, winner of the Nobel Prize in Economics What makes businesses such as Uber and Amazon so disruptive is nothing other than the magical power of the screen. Change the interface and our behavior changes ... as this book so brilliantly explains. -- Rory Sutherland, vice chairman, Ogilvy & Mather UK A must read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age. -- Bill Harris, CEO of Personal Capital and former CEO of PayPal
A must read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age. -- Bill Harris, CEO of Personal Capital and former CEO of PayPal What makes businesses such as Uber and Amazon so disruptive is nothing other than the magical power of the screen. Change the interface and our behavior changes ... as this book so brilliantly explains. -- Rory Sutherland, vice chairman, Ogilvy & Mather UK A real eye-opener -- Robert Shiller, winner of the Nobel Prize in Economics In this insightful book, Benartzi explores the human experience in the digital world, and considers the many ways-social, psychological, ethical, and financial-we might make screens serve us better. A fun, important, and revelatory read! -- Eldar Shafir, coauthor of SCARCITY In this useful book, Benartzi and Lehrer give us precise insights about the relationship between what we see on the screen, what we think, and what we choose. -- Dan Ariely, author of PREDICTABLY IRRATIONAL
Author Information
Shlomo Benartzi (Author) SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses. Jonah Lehrer (Author) JONAH LEHRER is a science writer living in Los Angeles.
