The Wallet Allocation Rule: Winning the Battle for Share
Author:   Timothy L Keiningham ,  Lerzan Aksoy ,  Luke Williams ,  Alexander J Buoye
Publisher:   Wiley
ISBN:  

9781119209867


Pages:   240
Publication Date:   14 December 2015
Format:   Online resource
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $52.67 Quantity:  
Add to Cart

Share |

The Wallet Allocation Rule: Winning the Battle for Share


Overview

Full Product Details

Author:   Timothy L Keiningham ,  Lerzan Aksoy ,  Luke Williams ,  Alexander J Buoye
Publisher:   Wiley
Imprint:   Wiley
ISBN:  

9781119209867


ISBN 10:   1119209862
Pages:   240
Publication Date:   14 December 2015
Audience:   General/trade ,  General
Format:   Online resource
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

TIMOTHY KEININGHAM is Global Chief Strategy Officer at Ipsos Loyalty, a professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty. LERZAN AKSOY is Professor of Marketing at Fordham University Schools of Business. LUKE WILLIAMS is Vice President at Ipsos Loyalty, where he leads the day-to-day activity of large-scale research engagements. ALEXANDER BUOYE is Assistant Professor of Marketing at Fordham University Schools of Business.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now