Building Customer-brand Relationships
Author:   Don E. Schultz ,  Beth E. Barnes ,  Heidi F. Schultz ,  Marian Azzaro
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138133761


Pages:   480
Publication Date:   28 October 2015
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Building Customer-brand Relationships


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Full Product Details

Author:   Don E. Schultz ,  Beth E. Barnes ,  Heidi F. Schultz ,  Marian Azzaro
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.050kg
ISBN:  

9781138133761


ISBN 10:   1138133760
Pages:   480
Publication Date:   28 October 2015
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface: Who Needs Another Campaigns Book?, 1. Customers and Brands: Marketplace Drivers for All, I. Understanding Customers: How They Think and How They Behave, II. Accountability: Marketing’s Biggest Challenge, III. Communicating With Customers in a Fragmented Marketplace, IV. The Right Message to the Right Audience at the Right Time, Index, About the Authors

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Author Information

Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro

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Latest Reading Guide

NOV RG 20252

 

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