Social Marketing Research for Global Public Health: Methods and Technologies
Author:   W. Douglas Evans (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)
Publisher:   Oxford University Press Inc
ISBN:  

9780199757398


Pages:   312
Publication Date:   04 August 2016
Format:   Paperback
Availability:   To order   Availability explained
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Social Marketing Research for Global Public Health: Methods and Technologies


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Author:   W. Douglas Evans (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)
Publisher:   Oxford University Press Inc
Imprint:   Oxford University Press Inc
Dimensions:   Width: 23.10cm , Height: 2.00cm , Length: 15.50cm
Weight:   0.454kg
ISBN:  

9780199757398


ISBN 10:   0199757399
Pages:   312
Publication Date:   04 August 2016
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Preface Foreword 1. Introduction to Social Marketing Research 2. Research Methods & Evidence for Social Marketing 3. Formative Research 4. Brand Research 5. Efficacy and Message Testing Methods for Social Marketing Research 6. Monitoring and Evaluation Research: Tools and Evidence for Understanding Social Marketing Performance During and After Implementation 7. Social Marketing Research in the Digital Media Age 8. Quasi-Experimental and Heavy-Up Experiments in Social Marketing 9. Case Studies: Social Marketing Research in Action 10. Lessons Learned and Future Social Marketing Research

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Author Information

W. Douglas Evans, Ph.D., is Professor of Prevention and Community Health at The George Washington University. He has published extensively on the effectiveness of health communication and marketing for behavior change. He conducts research on health branding and the development and evaluation of new health technologies. He works both in the United States and in developing countries. In addition to the current volume, he previously published Public Health Branding, and is finishing The Psychology of Branding.

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