Marketing Research for Managers
Author:   Sunny Crouch ,  Matthew Housden
Publisher:   Taylor & Francis Ltd
Edition:   3rd edition
ISBN:  

9781138144309


Pages:   392
Publication Date:   01 August 2016
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing Research for Managers


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Overview

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the ""knowledge economy"" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

Full Product Details

Author:   Sunny Crouch ,  Matthew Housden
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   3rd edition
Weight:   0.453kg
ISBN:  

9781138144309


ISBN 10:   1138144304
Pages:   392
Publication Date:   01 August 2016
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Sunny Crouch, Matthew Housden

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