Marketing Research for Non-profit, Community and Creative Organizations
Author:   Bonita Kolb
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138147959


Pages:   286
Publication Date:   22 July 2016
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Research for Non-profit, Community and Creative Organizations


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Overview

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

Full Product Details

Author:   Bonita Kolb
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.521kg
ISBN:  

9781138147959


ISBN 10:   1138147958
Pages:   286
Publication Date:   22 July 2016
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Table of Contents: Part I: Marketing Research and the Organization 1. Discovering funding sources 2. Establish What Your Organization Needs to Know the research process 3. Choose the Right Research Tool 4. Cultural Considerations for Research Studies 5. Discover Already Available Information Part II: Research Methods 6. Conducting Focus Groups for Product Improvement 7. Interviews to Measure Your Message’s Effectiveness 8. Conducting Surveys to Find Customers 9. Projective and Observational Techniques 10. Report Writing and Presenting the Findings

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Bonita Kolb

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