Psychology of Consumer & Social Influence: Theory & Research
Author:   Daniel J Howard
Publisher:   Nova Science Publishers Inc
ISBN:  

9781634854986


Pages:   209
Publication Date:   01 September 2016
Format:   Hardback
Availability:   Available To Order   Availability explained
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Psychology of Consumer & Social Influence: Theory & Research


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Author:   Daniel J Howard
Publisher:   Nova Science Publishers Inc
Imprint:   Nova Science Publishers Inc
Weight:   0.448kg
ISBN:  

9781634854986


ISBN 10:   1634854985
Pages:   209
Publication Date:   01 September 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Preface; Indirect Social Influence at Work: The Effect of Anticipated Discussion on Thinking Style; Self-Control & the Susceptibility to Persuasion, Compliance, & Conformity; Blowing Smoke: How Appeal Type Influences Subjective Norms & Intentions to Consume Electronic Cigarettes; Consumer Response to Brand Failure; Rethinking the Diamond Model: Theory & Research Support Self-Anticonformity as a Basic Response & Influence Process; Direct Marketing on the Internet: Implications on Customer Acquisition, Repeat Buying, & Firm Performance; The Vulgar Euphemism (VE) Scale: Entitled Incivility in Social Relations; Index.

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