Market research books

Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product,...  Read More >>

***WARNING: DO NOT READ THIS BOOK UNLESS YOU WANT MORE BUTTS IN YOUR CHAIR AND LESS ANXIETY!**** Read on if you...  Read More >>

This book aims to provide insight into the fields of business and leadership by examining the role of ethics in...  Read More >>

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic...  Read More >>

However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations...  Read More >>

Provides managers and trainers with a handbook for action and development. This book explores the concept of spotting...  Read More >>

This edited volume brings together contributions from experts on a range of food security issues, and examines them...  Read More >>

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.  Read More >>

The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution...  Read More >>

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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering...  Read More >>

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Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field...  Read More >>

Customer Focus: A Practical Guide by Sorin Dumitrascu is a must-read for companies seeking to improve their customer...  Read More >>

Most Americans move through stores unaware of the beacons, lighting, sound signals, bar codes, and purchase histories...  Read More >>

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Da eine kundenindividuelle Ansprache per Smartphone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor...  Read More >>

Lennart Straus untersucht in drei Experimenten, wie sich die Kundenmitwirkung in der Spezifizierungsphase des Dienstleistungsprozesses...  Read More >>

Die Autorin untersucht, warum Konsumenten selten genutzte Gegenstände (nicht) anderen auf Online-Plattformen zur...  Read More >>

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This book consists three sections: This three parts concern my three different how to use what kinds of methods...  Read More >>

User research war stories are personal accounts of the challenges researchers encounter out in the field, where...  Read More >>

This volume aims to question, challenge, supplement, and revise current understandings of the relationship between...  Read More >>

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