Overview

***WARNING: DO NOT READ THIS BOOK UNLESS YOU WANT MORE BUTTS IN YOUR CHAIR AND LESS ANXIETY!**** Read on if you want to grow your salon clientele using social media, even if you have no digital marketing experience. In an age of social media and instant communications, it often seems as if your work goes unnoticed. It always looks like every other hairstylist you know has a much easier time attracting clients. But do they? Add that to the constant barrage of confusing and incomplete information our industry is subjected to, and it's no wonder that you are feeling overwhelmed, over-worked and under-paid. We are continuously exposed to marketing education that sounds good in theory, but is outdated and no longer works in practice. In this book, you will be introduced to evergreen actionable advice to help you search, find, nurture and convert local followers into ideal clients and long term supporters. Whether you're an independent hairstylist, a salon owner, an educator or even a make-up artist, your financial future (regardless of how talented you may be) depends now more than ever on your online marketing ability. None of us are immune to the fast paced and ever-changing digital marketing and branding trends, but this book will offer you 20+ solutions to the most important questions and problems extracted from 20,000+ hairstylists over a 3 year period to help you ride the social media wave.

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9781542601825

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After an almost decade-long hair career, Melissa's love for the industry nudged her to dream bigger and focus her efforts exclusively on educating and coaching hair professionals from around the world, on the finer points of digital marketing and salon business development. She has written 3 books aimed at helping beauty professionals get the most out of their social media branding and marketing efforts. Melissa lives in Toronto, Canada.

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