Overview

Generation Z, or GEN Z, is poised to become America's largest demographic group over the next few years. Tech-enabled and tech savvy, this highly diverse group is vastly different from the Millennials that preceded them. Already in possession of close to $50 billion in spending power, GEN Z influences up to $500 Billion in family spending. In The Voice of GEN Z, Grace Masback, an 18-year-old, card-carrying member of GEN Z, demystifies her generation and cracks the code on how to connect with GEN Z. Brimming with insights, this highly readable and substantive guide identifies the attitudes and attributes that define what Masback calls America's Next 'Greatest Generation.' Learn about GEN Z as technology natives. Gain insights into GEN Z's entrepreneurial spirit and community consciousness. Find out why GEN Z is non-partisan but pro-world and craves what it learns via experiences. See how all of this is affected by GEN Z's unique and evolving race and gender profile. Receive direct advice on how to connect to GEN Z. Finally, hear Masback's arguments for why GEN Z will change the world in a positive way. Enriched by rich story-telling and profiles of some of GEN Z's emerging stars, The Voice of GEN Z captures this emerging generation in compelling fashion.

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9781539591603

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Grace Masback aspires to give voice to the voiceless via journalism, community outreach, and advocacy. Only 18-years-old, she holds the modest ambition of becoming the Voice of Gen Z and is the founder of WANT, a news, sports, and entertainment website that aggregates the best in high school journalism from school papers and teen bloggers worldwide (www.wantnewsforteens.com). Grace writes for the Huffington Post and AwesomenessTV.com and consults on web strategy and content for School of Doodle. She also heads up the Portland, Oregon-based firm, Voice of Gen Z Consulting (www.voiceofgenz.com). She lives by the C.G. Jung admonition, You are what you do, not what you say you'll do.

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