Overview

Adam Bess presents a theory about comprehensive marketing. With stories about successful businesses, Bess describes strategies of comprehensive marketing. Comprehensive marketing includes the following components: Potential customers, repeat customers, buying habits, demographics, buying cycles, customer service cycles, communication plans, proactive communication, customer priorities, customer service management plans, sales best practices, strategic customer plans, customer testimonials, implementation plans, and strategic testimonial reviews.

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9781539833871

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Author Information

Adam has worked with over 120 small and medium-sized business owners in a consulting capacity. Before consulting, Adam taught small business management at a community college and academic writing in a university writing center.

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