Green Marketing in a Unified Europe
Author:   Alma T Mintu-Wimsatt ,  Hector R Lozada
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138992061


Pages:   94
Publication Date:   11 October 2016
Format:   Paperback
Availability:   In Print   Availability explained
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Green Marketing in a Unified Europe


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Full Product Details

Author:   Alma T Mintu-Wimsatt ,  Hector R Lozada
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.170kg
ISBN:  

9781138992061


ISBN 10:   1138992062
Pages:   94
Publication Date:   11 October 2016
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents Preface Introduction How Corporate Executives Perceive Environmental Issues: Comparing Hungarian and Global Companies What’s in a Label? Environmental Issues in Product Packaging Forty Shades of Green: A Classification of Green Consumerism in Northern Ireland Sustainable Development and International Business: A Holistic Perspective Index Reference Notes Included

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Author Information

Alma Mintu-Wimsatt, Hector R. Lozada

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NOV RG 20252

 

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