Overview

What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. In Txt Me, B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society. Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including: Why consumers now have more control of their shopping and spending How mobile phones have actually ""rescued"" language Why parents—not kids—should put down their phones How our relationship with politicians has evolved—and improved Why cell phones have improved our interaction with our surroundings—not hindered it How mobile devices are enabling us to better monitor, and enhance, our personal health Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you. Yes, the number on the cover is real. Text B. Bonin Bough at (646-759-1837) with your answers to any of the questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you're answering in each text! Participating in the Txt Me experience may unlock exclusive deals and special offers. As your contribution is most important, please keep in mind that standard carrier rates regarding SMS or data may apply, and you can opt out whenever you wish by texting ""Stop.""

Full Product Details

9781942952374

Table of Contents

Reviews

Bonin Bough is arguably the most important change agent in marketing; his knowledge of mobile markeing is second to none. One of America's most energetic and enigmatic mobile believers brings his unique sermon on mobile from the pulpit to the page. --Carolyn Everson, president of Facebook Surprising and insightful... Bonin reveals the many different ways in which mobile technology can impact our lives. A powerful message that affects us all. --Peter Guber, producer, owner of Warriors and LA Dodgers Nobody has done more to transform brands through mobile than Bonin Bough. This book is a tour-de-force from one of America's most influential advertisers. --Douglas Rushkoff, author and innovator Insightful in-the-trenches look at how businesses can transform themselves with digital and how individuals are having their lives transformed by mobile. --Gary Vaynerchuck, entrepreneur and leader

Author Information

B. Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondelez International (formerly Kraft Foods). He is considered a transformative activator, known for leading some of the industry's largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry's largest players including Paramount, ABC, NBC, CBS, Sony, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6. Bough's passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest, he used 3D printing technology build to create customized Oreo cookies in real time.

Tab Content 6

Countries Available