Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants
Author:   Alexander Fraß
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1st ed. 2016
ISBN:  

9783658143664


Pages:   317
Publication Date:   16 June 2016
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants


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Author:   Alexander Fraß
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1st ed. 2016
Dimensions:   Width: 14.80cm , Height: 1.80cm , Length: 21.00cm
Weight:   4.398kg
ISBN:  

9783658143664


ISBN 10:   3658143665
Pages:   317
Publication Date:   16 June 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chinese Consumer Behaviour in the Context of Intercultural Marketing.- German Car Manufacturers in China as Research Object.- After-Sales Operations of German Automobile Brands in China. 

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Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany.

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