Overview

Increase your business's sales while cementing a satisfied customer base with author Joe DeRosa's invaluable new manual, The Customer Mindset. From the moment they decide they have a need for a product to the ping of the cash register when the sale has been made, all buyers navigate a certain minefield of desires, questions, and hesitations. Tap into that mentality by learning how to truly understand your buyers as people-their true motivations, their hopes, and their needs. While not always an easy process, it is one that gets results...and turns a one-time buyer into a lifelong customer. Using easy-to-understand language and plenty of illustrative examples, DeRosa lays out what is needed to increase your revenue growth at an incredible rate-namely, collaboration, product and service enhancements, and marketing and sales improvements. But he also makes sure to tackle the numerous obstacles that often prevent business leaders from achieving their maximum potential, including denial of the need for improvement, a shortage of trust, and the lack of courage. Once you master the art of understanding the buying mentality, the science of selling becomes much easier-and more lucrative.

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9781533010964

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Author Information

Joe DeRosa has held various senior leadership positions over the past twenty years, many of which have been with Fortune 500 companies and venture-backed firms. A respected marketing and sales executive, DeRosa has been responsible for record-setting revenue streams for companies involved in financial, business, professional, and insurance services. He also earned a BA in business management from St. John Fisher College. Married with two children, DeRosa currently lives in New Hope, Pennsylvania. For more information and advice on leadership, marketing, and sales, visit his blog at www.josephderosa.com.

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